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I wanted to live. I just didn’t know how to. Without People Incorporated, I think I’d probably be dead somewhere. They cared about me when I didn’t even care about myself.

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People Incorporated Events

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Thought Leadership Luncheon

June 7 @ 10:30 am - 1:30 pm

Rarely does one book enlighten, frighten and then restore one’s hope in the resilience of the human spirit. New York Times bestselling author Ron Powers brings his acclaimed writing skills to focus on the dual track of historic and personal treatment of mental illness in his book, No One Cares about Crazy People: The Chaos and Heartbreak of Mental Health in America.

The book title is a remarkably cruel quote from a staff member of Wisconsin’s Governor Scott Walker. By the end of this conversation (and the end of the book), mental illness is honored as an illness like any other, with diagnosis and treatment as essential (although much more complicated) as insulin to a diabetic.

Powers’ goal is, “to arm other families with a sense of urgency that perhaps came to us too late,” he writes. “When symptoms occur in a loved one, assume the worst until a professional convinces you otherwise. Act quickly, and keep acting. If necessary, act to the limit of your means. Tough advice. Tough world.”

Author, Ron Powers

 “Extraordinary and courageous . . . No doubt if everyone were to read this book, the world would change.”—New York Times Book Review

June 7 is a free event, with required registration, that combines:

-Resource information from local organizations who treat and support those living with mental illness
-A conversation with Ron Powers, who is a compelling and honest storyteller
-Opportunity to purchase Mr. Powers’ book: No One Cares About Crazy People: The Chaos and Heartbreak of Mental Health in America

  • De-escalation Training: Participants can use nonverbal and verbal strategies to help de-escalate people in crisis. Using clinical and nonclinical examples, this class examines the physiology of crises and the role of stress in people’s decision-making. Using role-play and a high level of interaction, the class presents: nonverbal communication; things not to say; why de-escalation skills are important; why getting defensive makes it worse; accepting criticism; using reflective responses; stating your support; labeling emotions; validating; apologizing; offering to help; setting limits skillfully.
  • Training Schedule:
    Note: This session of De-escalation training is full. View our full Training Institute schedule here.
    8:00 am – 11:00 am “De-escalation: What Helps When People Are Upset” Training
    CEUs: 3.0 in Social Work (Registration required – space is limited)


You may purchase a copy of No One Cares About Crazy People at the subsidized price of $10 (while they last) at the luncheon event. Accolades:
-One of People Magazine’s Ten Best Books of the Year
-A Washington Post Notable Book of the Year – Nonfiction
-A Shelf Awareness Best Book of the Year  – Nonfiction

-8:00am-11:00am Optional training: “De-escalation: What Helps When People are Upset”
-10:30am – 11:30am Resource Fair, Registration, Networking
-11:30am – 1:00pm Program and Lunch. Please let us know if seating near ASL interpreters is preferred when you register.
-1:00pm – 1:30pm  Book Signing, Resource Fair


June 7
10:30 am - 1:30 pm


Earle Brown Heritage Center
6155 Earle Brown Drive
Minneapolis, MN 55430 United States
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